NEW YORK TOY FAIR 2011
With
Elizabeth Werner, Toy Expert and Consultant

2 in 1 Garden Cart and Wheel Barrow from Little Tikes is perfect for parents who want to foster healthy outdoor play for their children. This is a garden cart that converts into a wheelbarrow. It comes with 2 flower pots, 1 tray, 2 garden hand tools, 2 plastic flowers and soil discs, and a real working sprinkler so kids can get outside and grow their green thumbs this spring! The product also features a traditional garden cart styling and removable fabric shade.

Watch out for Hasbro’s Nerf Super Soaker Thunder Storm water blaster. It’s the first ever battery powered Super Soaker and will send rivals running for cover. Fire a continuous stream of soakage, no pumping required! For lightening-fast reloads on the go, use the new Nerf Super Soaker Clip System refills. The water blaster requires 4 “AA” batteries, not included. It’s available at most major toy retailers nationwide and on HasbroToyShop.com

The Smart-Trike™ Zoo Collection is a delightful, trendy animal-themed collection that includes bees, butterflies and frogs. For Spring 2011, Smart-Trike introduces a charming Cow motif in a black and white spotted design. Retailing for $139.99, the Zoo Collection is a three-in-one model adaptable for children ten months to three years. Initially it’s a stroller with adjustable parent steering handle for full parent control, a clutch for free-wheeling, a seat with a long back support for early stages, safety straps, bottle holder and play phone, and removable canopy to protect baby. Rubber wheels ensure a smooth, quiet ride. Features can gradually be removed until the child can operate the tricycle independently. The Smart-Trike™ Zoo won numerous awards including the highly commended Right Start Award and the celebrated Toy Talk award.

The world of Sqwishland keeps getting bigger. These ¼ inch, soft and swishy toys – which come in small round clear capsules – have sold over 55 million since being introduced just five years ago. New for this year: the Do It Yourself (DIY) Sqwishlander kit, which lets children paint their own design with a possibility of it being produced as a “Rare Sqwishlander” toy. There’s also a 12-pack Sqwishlander Surprise mix, where Rare and Ultra Rare Sqwishlanders come in opaque containers so you never know what you’re getting. Also - a 24 pack party mix and a “mystery” capsule – with a 2” ultra rare Sqwishlander. Each purchase comes with a unique code for game play at Squishland.com.

Ages 3+
Prices:
12 Pack Sqwishlander Surprise Mix - $9.99
Party Mix 24 Pack - $19.99
Mystery Capsules - $3.00
DIY Sqwishlander Kit – $10.00

All new to ZhuZhu Pets for 2011: ZhuZhu Puppies – that’s right, puppies, not hamsters! They’re super cute and come with puppy carrying cases, play houses and darling outfits to dress them up. Like ZhuZhu Pets, they each have their own personalities and symbol – which is so fun. There are even babies in the Zhu-niverse. These are brand new ZhuZhu Babies. They’re extra tiny and precious and the coolest part is how the big ZhuZhu Pets power the play sets – you just put them in the hub and hamster power makes the babies move. Best of all – they are very affordable and highly collectible at under $10.

SEGMENT SPONSORS INCLUDE:
MGA ENTERTAINMENT – LITTLE TIKES GARDEN CART,
HASBRO, SMART-TRIKE, SQUISHLAND & CEPIA LLC