A Formula for Success…
It’s not just about breakfast anymore – or simply shedding pounds. Special K has a new campaign to encourage women to reframe the old weight-loss conversation by asking “What Will You Gain When You Lose?” The Special K brand is focusing on the emotional benefits you gain – like self esteem and pride – when you achieve weight management goals. Special K offers an all-day partnership through cereals, protein shakes and meal bars, as well as online tools to help you achieve weight loss goals, including a free mobile application called myPlan, which includes tips, shopping lists and personalized weight-management plans.
Your Red Carpet Moment….
From school reunions and weddings to anniversaries and special date nights, life is full of occasions when we want to feel our best. Now – California Raisins is helping to motivate consumers to prepare for those moments with fitness tips and healthy eating advice AND a sweepstakes prize of a trip to Hollywood. Simply go to www.loveyourraisins.com, for the “What’s Your Red Carpet Moment” sweepstakes, and share the event you want to look great for! Sweepstakes deadline is March 15th. Also – California Raisins are a natural way to add delicious flavor and nutrition to your diet. They are fat and cholesterol free, contain antioxidants and fiber and just a ¼ cup is the equivalent of one fruit serving for an adult.
Dance Your Way Into Shape
Bring the fitness party home with the ZUMBA Fitness® videogame. Available for Wii®, Kinect for Xbox 360 and Playstation® Move, this is the first interactive game based on the successful brand. Unlike most gym routines, it offers a totally fun way to get into shape because it’s a dance fitness workout. Following the lead of a Zumba instructor, you can learn and perfect nine different Latin dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso. Build strength, tone and endurance as you dance to 30 official ZUMBA music tracks, some created exclusively for the videogame. With three difficulty levels and multiplayer support, Zumba Fitness is guaranteed to shake up your workout!
$39.99 – Wii and Playstation® Move
$49.99 - Kinect for Xbox 360
Segment Sponsors Include: Special K, California Raisins and Majesco Entertainment