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BACK TO SCHOOL TOYS
With
Elizabeth Werner, Toy Expert, Consultant, Todaymoms.com
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LEAPFROG TAG FORM FACTOR
 
I love Leapfrog’s Tag Reading System—it’s the #1 best-selling learn-to-read system, and Leapfrog actually gave this to 500 kindergarten teachers to use earlier this year—96% of them said their students’ reading skills and excitement about reading improved! Best of all, Tag is now available for $10 less—$39.99! Tag is so great because it lets kids learn at their own pace and really bring stories to life, not only seeing words and pictures but getting to hear and interact with them. And now it works with more than books—check out this beautiful new us map. Kids can touch the tag reader to the map to learn about different geographical areas and the lives of kids just like them, all across the country. Lots of great info about food, travel, and weather. And they’ll unveil the tag world map in October.
Pricing: $39.99
- Ages: 4-8 years
- Where to Buy: Barnes & Noble, Target, Toys R Us, Wal-Mart, Best Buy, and more
Tag Map
Pricing: $19.99
- Ages: 4-8 years
- Where to Buy: Barnes & Noble, Target, Toys R Us, Wal-Mart, Best Buy, and more
www.leapfrog.com/tag
Shape & Spin Elmo from Hasbro is an all new Sesame Street branded playset for children heading back to school in 2010. The Play-Doh Shape & Spin is an educational, electronic playset which brings the loveable monster to life as the real Elmo’s voice encourages kids to learn about counting and to help recognize shapes. It comes in two modes. In the “Count Shapes” mode, tots spin a dial to select one of six shapes. Elmo announces the name of the shape and counts out the number of shapes the child has made. In the “Find a Shape” mode, Elmo asks kids to select and mold a specific shape or a shape with certain number of sides. The set includes three 3-ounce cans of colorful Play-Doh compound, and also comes with two “AAA” batteries.
Ages: 3+
Price: $19.99
www.hasbrotoyshop.com
  
It’s not the back to school season without a few neat new writing implements. Zebra Pen has been a leader in the industry for more than 110 years, and they’re always managing to put a new spin on things. The z-grip daisies complement teens and tweens’ outfits. Cadoozles mechanical pencils feature cool graphics, with themes like sports, music and more. The Z-grip max bold are for kids, teens and college kids – with bold point and extra-large rubber grip – perfect for note and test-taking, and the Zebra #2 – a reinvented yellow #2 pencil that never needs sharpening.
Z-GRIP DAISIES: ASSORTED 5 PACK:
. $3.99
CADOOZLES (10 PK)
$3.99
Z-GRIP MAX BOLD – ASSORTED 9 PACK
$6.99
Z-GRIP BLACK 24 PACK
$10.99
Zebra #2 – 10 pack
$3.99
www.zebrapen.com
AVAILABLE IN MAJOR RETAIL LOCATIONS
Paper Jamz- Guitar, Drum and AMP is for the “want-to-be-musician” in all of us. Featuring 6 guitars, 6 drums and 4 Amps from Wow-Wee, they are the only affordable and innovative play instruments that provide an instant rock star experience and open-ended play. The creative blend of technology and play is made possible with Active Graphics Technology™ which allows for circuit-embedded (no strings) paper, enabling you to play like a pro by simply touching the paper surface. Turn off the music and use the guitar or drum pad like the real thing creating your very own music. With a total of 18 songs in series 1, each guitar’s music has a corresponding drum pad so kids can jam out and create their own bands.
Ages: 8+
Price: $24.99
www.wowwee.com
Also from Wow-Wee, Fin Fin Friends, the closest thing to a real fish with none of the mess. With Fin Fin Friends, the more you play, the more they’ll get to know you and the happier they’ll be. Send your Fin Fin Friends down the slide so they can play in the interactive under water adventure. Clap or call and your Fin Fin Friends will swim right over so you can feed them and play together. Collect all FOUR playsets to create your own magical under water adventure playground.
Ages 4+
Price: $19.99
www.wowwee.com
HEXBUG Nano from Innovation First, is the one bug that parents will encourage kids to bring into the house. Unlike any other toy on the market, kids will fall in love with its fascinating life-like behavior that brings fun and excitement to robotics and technology! The HEXBUG Nano is a teeny tiny, micro robotic bug that can flip to its feet when turned on its back and find its way through any maze. It is perfect for any busy student and comes packaged in a sleek scientific test tube which fits easily into jean pockets or backpacks. The new HEXBUG Nano Bridge Battle Habitat Set is the ultimate battleground for the HEXBUG Nano. It comes with 29 easy connect pieces and two rare HEXBUG Nanos. What’s really cool about this maze is that kids get to battle their Nanos using an elevated multi-level platform, until only one bug is left standing.
Ages: 3+
Prices:
$9.99 for HEXBUG Nano
$39.99 for HEXBUG Nano Bridge Battle Habitat Set and 2 rare HEXBUG Nanos
www.hexbug.com
 Disney Interactive Studios has created an authentic Toy Story experience with Toy Story 3: The Video Game that celebrates the power of imagination and pure joy of play. In the unique Toy Box Mode, players can unleash their imagination with Andy’s Toys and create their own stories in an open world environment. In addition, the Story Mode touches on some great key moments from Toy Story 3, as well as the previous Toy Story films. Toy Story 3: The Video Game is available now on all major gaming platforms.
TARGET AUDIENCE:
Kids 6-12 years old, Young adults 18-25 years old, Parents and Fans of Toy Story franchise
Prices:
$49.99 for Wii, PlayStation 3 and Xbox 360
$29.99 for Windows-based PC/Mac, DS and PSP
www.disney.com/toystoryvideogames
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