NEW YORK TOY FAIR 2010
In Studio
With

Elizabeth Werner, Toy Expert, Consultant, www.todaymoms.com

For more info on the Toy Fair: www.toyfairny.com


1aTake off on an island adventure with JumpStart® Escape from Adventure Island!, a fun game for Wii!  The action-packed game invites players to use their explorer skills and brain power to find a way to escape a mysterious island after a crash landing.  It’s a 3-D magical environment packed with games, adventures and hidden surprises! The game is packed with learning games that help kids with math, reading and critical thinking skills.  The Wii remote technology allows players to run, jump, fly, swim, roll and dance across the virtual island.  It even offers a chance for players to select and play with the perfect avatar outfit!

Ages: 5-9

Price: $29.99

Availability: Now

www.jumpstart.com


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Techno Source brings us the Rubik’s Slide – in honor of the 30th anniversary of the Rubik’s Cube.  This new electronic puzzle game has all the great elements of Rubik’s – but it’s got different levels of difficulty – easy, medium or hard – so anyone can play – and more important – anyone can solve it.  There are more than 10,000 puzzles built in – and it is truly addictive –once you play, you won’t want to put it down! 
Ages: 8 – 108
Price: $17.99
AVAILABLE FALL 2010
www.rubiksslide.com


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Hot Wheels Custom® Motors is a new example of how Mattel’s world of wheels continues to drive imaginations with customization and engaged play.  They allow kids to fully explore their creativity by making their own unique car and truck creations.  There’s the Starter Set, which comes with 15 interchangeable parts and the power Set, which comes with 25 parts so kids can customize hundreds of super-cool vehicles using these realistic, interchangeable accessories.
Starter Set Assortment
Ages: 4 and up
Price: $7.99

Power Set Assortment
Ages: 4 and up
Price: $14.99

Both Available Now

 www.mattel.com


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Mattel  makes portable fun on the run possible with its popular and highly affordable To Go! Games including hot hits, FLIPPIN’ FROGS, KERPLUNK,  UNO SPIN, MAD GAB and PICTIONARY MAN.  Ready to Go! At only $9.99 – these palm sized favorites pack a punch providing hours of entertainment in the backseat, on the plane or even in the office waiting for that late appointment.
Ages: 5+    
Price: $9.99
Available: Now
www.shop.mattel.com


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SPIDER-MAN 3 ¾”” Action Figures from Hasbro will have an all-new lineup this Spring, ready to take on GREEN GOBLIN and VENOM.  There will be great new adventures for our friendly neighborhood SPIDER-MAN:  from the sea, with DIVE ATTACK SPIDER -MAN, to the sky, with SKY-SPEED SPIDER MAN, or even at night with NIGHT MISSION SPIDER-MAN.  Peter Parker has his work cut out for him.
Ages: 4 and up

Price: $7.99

Availability: NOW

www.hasbrotoyshop.com


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Mighty Beanz from Spin Master is back! Originally launched in 2004  Mighty Beanz is one of the most popular collectables in toy history with more than 100 million sold. More than 100 new Might Beanz will launch this spring, some of them incredibly rare and difficult to find. Each move using a wacky, unpredictable and unique movement – all of them zany and eccentric “bean” characters.  Each Mighty Beanz belongs to one of 20 “Bean Teams” such as Zoo, Prehistoric, Music and more.
Ages: 5 and up
Price: $2.99 for 3-pack; $12.99 for collector case.
Availability: Spring 2010
www.mightybeanz.com